True Native Advertising Sweden – Mar 2020

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from March 2020. March: continued growth, but also a certain ”Corona effect” During March, true native advertising activity in Sweden further...

True Native Advertising Sweden – Feb 2020

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from February 2020. February: really kicking off the new year After a slow start into the year, native advertising activity in Sweden has accelerated somewhat...

True Native Advertising Sweden – Jan 2020

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from January 2020. January 2020: ”poor january” As the Swedish saying goes, January is the poorest month of the year (”fattiga januari”)....

True Native Advertising Sweden – Dec 2019

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from December 2019. December 2019: a new key player in the market The last month of the old year and indeed decade saw around 240 native articles from ca. 120...

True Native Advertising Sweden – Nov 2019

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from November 2019. November 2019: High activity within automotive, and no major Black Friday impact Our tracking showed – similar to October –...

True Native Advertising Sweden – Oct 2019

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from october 2019. October 2019: In our tracking, we identified around 350 sponsored articles from just under 170 brands. A bigger part of the growth was driven by...