News

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from June and July 2020. Summer: around 25% fewer native articles – but higher user engagement than last year This year’s summer was of course – due to Covid-19 – somewhat special Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from May 2020. May: continued decrease in native articles – but above-average engangement In may, we continued to see fewer sponsored articles on the bigger Swedish sites than compared to both april Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from April 2020. April: native market sees Corona impact – but not native as a format Before and throughout april, the impact of the Coronavirus and Covid-19 situation has grown in the Read more…

Status: 2020-04-27 Något överraskande såg vi i vår senaste analys av native-marknaden (för Mars 2020, läs mer här) att nästan var tionde native-artikel tog upp det aktuella ämnet Corona/Covid-19. Bland annat därför har vi grävt lite närmare i vår data för att se hur Covid-19 påverkar native-annonseringen. Covid-19 och ”Coronakrisen” Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from March 2020. March: continued growth, but also a certain “Corona effect” During March, true native advertising activity in Sweden further intensified – despite the parallell increased market turbulence caused by the Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from February 2020. February: really kicking off the new year After a slow start into the year, native advertising activity in Sweden has accelerated somewhat during February already. We tracked a total Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from January 2020. January 2020: “poor january” As the Swedish saying goes, January is the poorest month of the year (“fattiga januari”). That seems to hold both for the wallets of many Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from December 2019. December 2019: a new key player in the market The last month of the old year and indeed decade saw around 240 native articles from ca. 120 brands. As Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from November 2019. November 2019: High activity within automotive, and no major Black Friday impact Our tracking showed – similar to October – continued high activity with around 350 sponsored articles from Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from october 2019. October 2019: In our tracking, we identified around 350 sponsored articles from just under 170 brands. A bigger part of the growth was driven by the Personal Finance category Read more…