News

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from February 2020. February: After a slow start into the year, native advertising activity in Sweden has accelerated somewhat during February already. We tracked a total of 280 articles from almost 160 Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from January 2020. January 2020: “poor january” As the Swedish saying goes, January is the poorest month of the year (“fattiga januari”). That seems to hold both for the wallets of many Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from December 2019. December 2019: a new key player in the market The last month of the old year and indeed decade saw around 240 native articles from ca. 120 brands. As Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from November 2019. November 2019: High activity within automotive, and no major Black Friday impact Our tracking showed – similar to October – continued high activity with around 350 sponsored articles from Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from october 2019. October 2019: In our tracking, we identified around 350 sponsored articles from just under 170 brands. A bigger part of the growth was driven by the Personal Finance category Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from September 2019. September 2019: Great start into an intensive fall We expect fall and Q4 to be a highly intensive period in the true native advertising market, as usual. Despite a Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from August 2019. August 2019: turning point of the year The past month, our tracking has identified around 160 native articles run by a bit over 80 advertisers. Compared to July, the Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from July 2019. July ’19: Summertime is of course travel time As expected, activity during July was significantly lower compared to the intensive spring months. We tracked around 200 native articles by Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from June 2019. June ’19: less betting (despite the World Cup), even more focus on societal issues Summer is here, and with increased heat, activity on the Swedish true native market has Read more…

We’re tracking native content teasers on over 20 of the bigger Swedish websites. These are our key stats from May 2019. May ’19: The police is coming! April’s high activity level was kept during May – again, almost 150 advertisers ran towards 350 sponsored articles on the 20+ Swedish sites Read more…