Enabling millions of native impressions and several ten thousand true native article reads every week
Generate new native revenues
Show paid articles from our true native network in-feed. With fully native layout, clear ad markers, and letting users read the content on your site(s).
Our scalable true native setup allows to efficiently open up a huge market segment of medium-budget advertisers that want to distribute quality content.
SUNT's setup in summary:
- Fast, easy integration (< 1 hour per site)
- Quality control by both you and us
- Not competing with existing ad placements
- Content consumed on your site, extending session time
- Targeting and teaser optimization increases CTR
- Transparent, detailed reporting of campaigns and revenues with your own dashboard-login
- Direct sales compatible (see right)
- Technology proven with several hundred websites, millions of article reads and billions of teaser impressions
More effective direct native sales
By utilizing targeting, A/B teaser optimization, cross-site campaign management and more in your direct soldnative campaigns.
Keep your customer relationships, pricing, sales & production resources as today, but add
- Central upload and reporting of campaigns, across all of your sites
- Targeting e.g. based on location, IAB category, previous user interest, retargeting and more
- Teaser A/B optimization
- Support for click-out teasers
- Transparent, detailed reporting with own login
All of which gives you new features valued by advertiser customers and normally not available in CMS-based native campaigns.
Layout and user experience remain the same, with content consumption on your site(s). You can use rich media for storytelling - including videos, image galleries and similar.
An additional, efficient revenue source, controlled by you
Ever increasing ad blocker usage and declining prices have started to show some limitations of display advertisements.
Our True Native Content format does not compete with existing display ad placements, and more importantly with your content either. Teasers are clearly marked as paid, all articles are quality checked by us and you can moderate the flow of served content at any time. You decide where teasers are placed, and your own content can always stay in focus.
Optional possibility to add selected text/image native ad placements, e.g. in content recommendation widgets.
With full focus on your readers and their experience
As opposed to content display or other native ad formats, users remain on your site when clicking on a True Native teaser and accessing the full content. The best sponsored content campaigns also see great virality, leading users back to your site.
Our integration works seamlessly across desktop, mobile and tablet. A number of interactive and rich media formats are supported, allowing your commercial editorial team and advertising customers to tell truly engaging stories, similar to editorial ones.