Databas med över 7000 true native advertising kampanjer från svenska marknaden. Sök & följ sponsrat innehåll från hundratals annonsörer, sajter & IAB kategorier.

We are nerdy about True Native Content. In fall 2017, we therefore started to track more systematically what kind of campaigns are run by which advertisers and on which sites.

We've tracked true native ("sponsored articles") showing up on around 20 of the biggest Swedish sites. So it's not a complete picture of the Swedish market, but a relatively big window into it. In total, our database now contains over 7 000 sponsored articles. Below, we're sharing a selection of our data for you to explore.

Want unlimited access to the database
(full article details and open search)?

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What can you do with all this data? The sky is the limit - you could use it to keep yourself updated about e.g.

  • what your competitors, customers and partners run as native content campaigns, and where
  • to check what "white spaces" there are still left to write about
  • how frequently campaigns are run

Search for an Advertiser or IAB category to get started

Some notes on the database and the data

  • You'll only be able to see details for a few very recent sponsored articles. Search results are limited to 5 and the data is redacted.If you are interested in full access to the database (including full article content and links, site info, search by site and more), mail us at [email protected].
  • While we're doing our best to keep the database updated and accurate, we do NOT guarantee data accuracy or its comprehensiveness or that is representative for the overall market. The database is updated around once a week. Campaign dates represent the month during which the campaign was first seen on a given website.