Databas med över 9000 true native advertising kampanjer från svenska marknaden. Sök & följ sponsrat innehåll från hundratals annonsörer, sajter & IAB kategorier.

We are nerdy about True Native Content. Since 2017, we therefore track native articles run by advertisers on around 20 bigger Swedish sites.

Our database now contains over 9 000 sponsored articles and can be used for e.g. research or competitor insights. You can explore a selection of the data below.

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What can you do with all this data? The sky is the limit - you could use it to keep yourself updated about e.g.

  • what your competitors, customers and partners run as native content campaigns, and where
  • to check what "white spaces" there are still left to write about
  • how frequently campaigns are run

Some notes on the database and the data

  • You'll only be able to see details for a few very recent sponsored articles. Search results are limited to 5 and the data is redacted.If you are interested in full access to the database (including full article content and links, site info, search by site and more), mail us at [email protected].
  • While we're doing our best to keep the database updated and accurate, we do NOT guarantee data accuracy or its comprehensiveness or that is representative for the overall market. The database is updated around once a week. Campaign dates represent the month during which the campaign was first seen on a given website.
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