Some weeks ago, we’ve started tracking native content teasers on a number of bigger Swedish websites. Below, we’re summarizing the results for the month of October.

Overall, the numbers for Oct 2017 are pretty impressive:


Sponsored articles on the 15+ sites we track

>15 mSEK

Estimated underlying budget

200 mSEK

Estimated yearly market size in Sweden


Check out the infographic below for key features & trends of the market!

Please note that our definition of True Native (or sponsored content) only includes formats where readers can consume the full-length content on the publisher website where they clicked on the content teaser. Formats with externally linking teasers are NOT included.