Some weeks ago, we’ve started tracking native content teasers on a number of bigger Swedish websites. Below, we’re summarizing the results for the month of October.
Overall, the numbers for Oct 2017 are pretty impressive:
>440
Sponsored articles on the 15+ sites we track
>15 mSEK
Estimated underlying budget
200 mSEK
Estimated yearly market size in Sweden
Check out the infographic below for key features & trends of the market!
Please note that our definition of True Native (or sponsored content) only includes formats where readers can consume the full-length content on the publisher website where they clicked on the content teaser. Formats with externally linking teasers are NOT included.
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