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True Native Content Sweden – Oct 2017

Oct 30, 2017

Some weeks ago, we’ve started tracking native content teasers on a number of bigger Swedish websites. Below, we’re summarizing the results for the month of October.

Overall, the numbers for Oct 2017 are pretty impressive:

>440

Sponsored articles on the 15+ sites we track


>15 mSEK

Estimated underlying budget


200 mSEK

Estimated yearly market size in Sweden

 

Check out the infographic below for key features & trends of the market!

Please note that our definition of True Native (or sponsored content) only includes formats where readers can consume the full-length content on the publisher website where they clicked on the content teaser. Formats with externally linking teasers are NOT included.

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