Since we are pretty excited and nerdy about True Native, we’ve started a little experiment. We are trying to keep up and track all native content teasers that appear on a bit over 10 Swedish websites. We’ve just started this around two weeks ago, but the numbers are already pretty impressive and exciting to analyze.

That’s why we wanted to share a first sneak peak below. But we’ll update this in some weeks with the first full month of data and a deeper analysis.

Some ideas we have for that: split by website and by advertiser, overall budget estimates, development over time (weekly), format (single articles vs campaign sites). Maybe we should also look into the articles and see if there are any insights to be found on length, complexity, language? If you have more ideas, mail us at [email protected]

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